Survey research is a powerful and highly effective tool when used properly but without the experience to ask the right questions, capture accurate data and analyze it effectively, its little more than interesting water-cooler conversation.
Consensus Strategies has conducted surveys in over 20 countries and all 50 states working with leading organizations, corporations, universities, and others to turn accurate data into strategic plans and results.
It takes real experience and expertise to develop a survey, determine methodology, target the right population and convert raw data to useable and actionable analysis.
Survey research is a powerful and highly effective tool when used properly but without the experience to ask the right questions, capture accurate data and analyze it effectively, its little more than interesting water-cooler conversation.
Consensus Strategies has conducted surveys in over 20 countries and all 50 states working with leading organizations, corporations, universities, and others to turn accurate data into strategic plans and results.
It takes real experience and expertise to develop a survey, determine methodology, target the right population and convert raw data to useable and actionable analysis.
This is statistically accurate and can be proven by survey research. It will make a swell headline and the beef industry will be excited by the publicity but anyone acting on this information is making a big mistake. As absurd as this example is, it is one of many common fundamental flaws at the heart of survey research. Incompetently constructed surveys and flawed analysis as well as research designed to generate biased data to push an agenda or make an argument are common occurrences.
Land use and development is political and quantifiable. With over 15 years of survey data we know that a politician’s stance on development and growth are a
New “Digital Advocates” will change local planning and decision making.
